PTT Loyalty Program Solutions

PTT Public Company Limited (PTTPCL) decided to use V-Loyalty software package licensed by V-Smart for their loyalty card called “Blue Card”.

The system includes 6 main modules

• Card Management;
• Customer Relationship Management;
• Marketing Events; Customer Self-Service Mobility & Kiosk;
• POS/EDC Gateway;
• Reports.

Challenges.

• Creating a single view of the customer across all channels such as POS, EDC, Email, Call Center, Web Site, and Mobility/Kiosk. This will show the direction of campaign offering that ensures the communication to the customer at the right place and the right time.
• Nowadays the loyalty program must also be very creative. So, the software has to support their various creativities .
• Ensuring software has high security and support to protect operation fraud.
• Ensuring software can be supports huge transaction data, multiple rule conditions.